In Europe, any beauty, fragrance, or cosmetic brand placed on the market must compulsorily appoint a Responsible Person (RP) — a legally established entity in the European Union, which assumes the regulatory obligations defined by EC Regulation No 1223/2009 on cosmetic products.

Without a Responsible Person, your product cannot legally be marketed in the European territory. This requirement applies to all brands, regardless of their size or country of origin.

EGIDYA takes on this role for your brand. We receive and verify your complete file, control the compliance of your formulas and labels, submit mandatory notifications in the European CPNP (Cosmetic Products Notification Portal), and become your official interlocutor with market surveillance authorities.

Your brand legally enters Europe, without you needing to create a subsidiary or local entity. EGIDYA is your regulatory presence on European soil.

Each market has its own regulatory requirements for authorized ingredients, labeling, safety tests, traceability, and mandatory documentation. Launching a product internationally without mastering these standards is taking a considerable risk — for the brand and for the consumer.

EGIDYA audits your products and supports you in bringing them into compliance with the three major international standards you will face:

Europe: application of EC Regulation No 1223/2009, verification of prohibited or restricted substances (Annexes II to VI), control of authorized claims, compliance of labels in local language(s).

Middle East: compliance with GCC and ESMA standards (United Arab Emirates), verification of Halal compliance if applicable, specific country registration requirements.

United States: FDA framework for cosmetics and OTC drugs, English labeling requirements, restrictions on certain ingredients, mandatory declarations.

We identify the gaps between your current products and the target market requirements, and guide you towards the necessary adjustments. Your product is ready to cross customs — and shelves.

In the world of luxury and premium, physical presence remains essential. Customers in these segments want to touch, smell, and experience before buying. Digital visibility alone is not enough to establish a brand sustainably in these markets.

EGIDYA has a network of carefully selected retail partners in Europe and the Middle East: premium multi-brand boutiques, selective perfumeries, department store corners, niche spaces with high qualified traffic. Channels that match your high-end positioning — and that refuse trivialization.

We ensure implementation, sales monitoring at the point of sale, stock and replenishment management, as well as regular reporting on your performance. We negotiate commercial conditions with distributors, systematically defending your brand image.

Our philosophy: no compromise on positioning. Your product will never be sold off, never downgraded. EGIDYA shares your conviction that price is a signal of value — and we defend it with every retail partner.